Posted on

January 9, 2024

Vinyl Wrap

Choosing Between Car Wraps and Spot Graphics for Your Fleet in Duluth, MN

You're looking to grow your business and establish brand identity. That's great!

One of our personal recommendations is to place your brand on your company vehicles, turning the cars into a walking billboard for your business, at an affordable cost.

Now the choice is yours : are you looking for a full wrap, semi wrap, or spot graphics?

Full Car Wrap:

A Full Car Wrap is the best you can do regarding vehicle branding - covering every surface of your car, making the most out of every square inch. This gives you a lot more granular control of how you can represent your business. You're able to control the full color of the car to match your brand, add images to support your services, and even have it match your business cards and websites design language. It's an excellent option for businesses aiming to make a bold and memorable statement.


  • Maximum brand exposure
  • Aesthetic appeal and professionalism
  • Protects the original paint from scratches and UV rays
  • Long-lasting and durable


  • Higher upfront cost compared to other options
  • Installation may take longer

Semi Wrap:

Semi Wraps are pretty much dead center when it comes to cost-effectiveness and impactful branding. While not as comprehensive as a full wrap, a semi wrap still provides a substantial branding opportunity. It allows you to focus on key areas that are most visible, ensuring your message gets noticed without the full investment of a complete wrap. Save money not wrapping the roof of your car, or save money by only partially wrapping the doors. There are no limits as long as it matches your vision and fits your branding.


  • Cost-effective compared to a full wrap
  • Targeted branding on high-visibility areas
  • Faster installation process


  • Limited coverage compared to a full wrap
  • When vinyl is removed, the paint color may be different from what was exposed and what wasn't.

Spot Graphics:

Spot graphics is pretty much strategically placing your brand on specific areas of the vehicle, normally the front doors, hood, and the back window through perforated film. This is great for those who want a more subtle approach to branding, without breaking the bank. It may not be as memorable, but if you're seen on the streets and there's a need, you'll capture the customer!


  • Cost-effective solution
  • Quick and easy installation
  • Flexibility in design and placement


  • Limited coverage and visibility

Choosing the Right Option:

The choice between a Full Car Wrap, Semi Wrap, or Spot Graphics depends on your budget, branding goals, and the level of visibility you desire. For maximum impact and a bold statement, a Full Car Wrap is unparalleled. If cost is a significant factor but you still want a strong presence, a Semi Wrap strikes a balance. Lastly, Spot Graphics are a budget-friendly option that can still effectively promote your brand in a more targeted manner.