Posted on

November 2, 2023

Graphic Design

Is Mural Advertising Right For Your Company?

Outdoor advertising can be tough and challenging to find new ways to attract customers and grab attention. Wall murals are a great way to show beautiful art while also advertising your business. When it comes to your business location, the landscape and community can help spread your brand's message to more people. A great example of this is New York City. Murals are all over the place downtown to help stand out from the crowd and clutter that is advertising in downtown New York City. Designing and installing murals is a smart investment for any company or brand looking to incorporate creative and innovative techniques into any of their future marketing strategies.

What is mural advertising?


Mural advertising is a unique take on outdoor advertising. Using murals that have large-scale, eye-catching paintings that are manually applied to city walls is a great way to be unique and also add to the culture of the city. Oftentimes, murals involve a street artist who is hired to design and hand-paint the mural onto the building or wall. When it comes to murals, there aren't as many rules and regulations when it comes to where and when they are placed. All that matters is that the design meets city regulations and is approved by whoever owns the building. The mural can then be applied to the side of any building. The size and locations can be different, which can help give your marketing team and hired local street artists an amazing amount of flexibility when it comes to designing the mural.


Where should I put mural ads?


The most common places where we see large-scale murals are dense urban areas, such as Brooklyn or parts of San Francisco. It would be a smart choice to incorporate the surrounding aesthetic into your mural design. A mural could reference counterculture themes and beat artists; this will help ensure your design is incorporating the surrounding attitudes and aesthetics, which will help it be viewed positively in the community. Adidas is a brand that is well known for their murals. They often incorporate graffiti artistry into their mural ads. Most of the time, they partner with local artists that are known throughout the community to help ensure that their designs are respectful of the surrounding culture.


How Murals Work for Advertising


Murals are able to incorporate artistry that is well known to the city and can have culturally heavy themes. This can cause the mural to go viral and expand your message beyond your immediate surroundings. Most murals are designed to engage with social media. Oftentimes, a hashtag can encourage people to take photos and post them on their social media. Because of their unique ability to possibly go viral, murals are a high-impact form of outdoor advertising. A strong example of murals that are designed for engagement are murals that have incorporated painted wings, which oftentimes you see photographed and posted on social media.

Murals can take different amounts of time, depending on how big the mural is and how long the artist takes to make it. Finding a secure location can take longer than you planned if you decide to put your mural in a high-demand location. A mural can end up taking a few days or a few months. It really all depends on the location and your artist's timeline. Just try to be patient; art can’t always be rushed.

Murals are a fantastic way to add a touch of personalization and style to any space. At Elite Tinting and Graphics, we specialize in creating murals that are perfect for businesses, homes, and other commercial spaces. Whether you’re looking for a bold and eye-catching statement piece or a subtle and understated accent, we use only the highest quality materials to ensure that your murals look great and stand the test of time. Give us a call today to get started on your mural right away.